How to Create and Run an E-Commerce Website

Have you considered selling your very own products as part of a side hustle? If so, you may have considered doing so on platforms such as eBay or Etsy. But why work through third-party vendors when you can actively achieve full profit from selling via your very own website. It’s a little bit more work, but the rewards are much more secure and certain. As such, here are some of the best ways that you can set up and then run your very own e-commerce website. Start making money today!

Choose Your Platform

The first question that needs to be answered is how you are going to host your new e-commerce store. There are plenty of options out there, but the simplest and easiest is likely to be Shopify. Easy to use, almost anyone can log on and have a functioning store by the end of the day. So, for that reason, this article will use Shopify as its base.

Once you have decided on a platform, make sure that you consider the right domain to fit your brand. It should ideally be your shop or company name. And so, ideally, you will have already chosen these in order to purchase the domain name. If the right domain isn’t available, you may need to contact whoever does own it in order to try and have ownership of that domain. And if that isn’t possible it may be simply a case of tweaking or choosing an altogether different domain in order for this to work.

Set Up the Shopify Store

Once you have a domain in mind, go through Shopify and buy it. As well as setting up your Shopify monthly payments – it’s roughly $29 per month for the basic package – in order to make sure it doesn’t go down. They also do a free one month trial, so if you feel like you haven’t got the hang of it by then there is no money loss on your part.

And now you can begin the fun part; choosing a theme and deciding on the look of your website! Choose a free Shopify theme, you can always upgrade this later if you want to invest more money in the process, and start customising the look however you want. Free themes may be a little limiting as far as looks, fonts and style goes. But if that doesn’t bother you then it should be fairly simple to put together.

Create Your Product Pages

Once your site is in place, it’s time to set up all of your products so you are ready to sell. This means creating product name, taking pictures and then putting all of this on your site in order to be fully beneficial.

For example, you can create product pages for your luxury dining table and luxury bar stools quite easily. Just remember to give them a good name, product description and that the image is suitably high quality in order to entice purchase. Bad quality pictures are the death of e-commerce, so don’t use anything less than perfection!

Set Up Payment

With products on the site you are almost ready to start selling, almost. First, you will need to set up the appropriate payment methods so people can actively buy the products on your site. This is fairly simple to do, you only have to go into your Settings and set up Shopify Payments. This does important things like set up the account which receives customer money, sets up customer descriptor (which tells a customer they have been charged by your business on their bank statements) and allows you to set up convenient payment options such as PayPal.

Start Marketing

Once you have your site and products set up, it’s time to start properly marketing it. This means investing in things like paid social ads, email marketing, SEO and content marketing efforts. You might not be able to afford all of this at first, so start with things you can do for free like content marketing and SEO. As soon as those start kicking in, you will find many more people on your website and much more likely to sell more products this way.

And that’s all you need to know about creating and running your very own ecommerce website! Simple stuff.