Do You need a Mobile App or a Responsive Website?

Any business functioning in the modern world would be hard-pressed to do so without some kind of online presence. A Facebook page, Twitter account, website or even an app are standard ways to reach out to your audience; with some businesses employing all of these methods to do so. Deciding on which method is most beneficial for your business, however, can be a great way to ensure you save both time and money.

With that in mind, here are the positive aspects of both a mobile app and responsive website, and why you might choose one over the other for your business.

Responsive Websites

The reasons for choosing a responsive website for your business are plentiful. First of all, it is extremely user friendly. As, let’s face it, most people will be accessing your site via their mobile devices in 2019. So, ensuring your site is responsive and can meet this demand is good for your online presence.

Not only that, but it can actually save you the cost of eventually having to make your website responsive anyway. And it can be much, much, cheaper than choosing to have both a website for desktop users and a separate app for mobile. As apps tend to be more costly and chances are users won’t use it as you intend, as apps are typically downloaded for a particular experience. Not to find out information about your website. So, getting ahead of yourself and putting a responsive website out there from day one can be vastly important.

And in terms of getting your site seen in the modern internet landscape, if you don’t have a responsive website then you could be at a serious advantage. Google, especially, have something they call the Mobile-First Index. Meaning any website that serves a better experience on mobile will ultimately rank better in their search engine result pages. So, it would suit your business better to ensure your website, whether you have a coinciding app or not, is mobile-ready. Otherwise, it could become lost in the search ranks.

Mobile Apps

Mobile apps, on the other hand, also have their benefits. Especially if they are developed by app development London teams with expert know-how. The more advanced your app, the better the result will be from it.

One of the biggest benefits of a mobile app is the fact that it is faster and a direct line to your customer. They need to install the app, meaning it is constantly active and something they are aware of. And the realm for personalisation is completely opened up thanks to the mobile app, where you can ask people to input data and serve them content specifically for them. This means that they have a better experience as a whole, or it should so long as you implement correctly.

You can also target two very different user bases, as you can either seek an iOS build (on Apple devices) or look for Android or Alexa developer. This means that you can target very different people with two apps (though you could argue you can target both equally via a responsive website as well).

At the end of the day, with more users choosing a mobile experience over desktop, the use of apps in place of website may become more common for business. As this is simply how users are interacting with the world in the modern age.


The choice between mobile app and responsive website will be completely dependent on your business. One may work while the other flops. So, understanding your business needs and how to ensure this is met by either an app or website is imperative to your success. Consider everything and make sure that the decision you ultimately make is as well-informed as possible.