A 10-Point Plan for Packaging (Without Being Overwhelmed)

Food Packaging Design and Branding Companies

A stylized form of functionalism is packaging design. The purposes of packaging includes protection, carrying of the product and present-ability of the product. Technicality and presentation of the products are ensured by use of good packaging. Along the production chain the food product encounters many hazards that are protected by using a good packaging in order to extend the shelf life while aiming at technicality.

Plastic, cardboard and aluminum are the most common items used in food packaging.
In order to have an effective package design there are several tips that need to be followed. The first is knowing the brand identity this is because its the consumer first point of contact to the product.

So as to result to an effective package design question such as what their product is, their primary target consumer, how different is their product from similar products in the market and what is their company’s philosophy need to be asked. In order to ensure the package design is consistent with the brand identity and also guide in packaging shape, size, color and materials the various questions need to be asked. A package needs to communicate strongly and clearly when a company is launching a new product in the market through the use of company name, design and logo. Design drive costs and packaging materials involve key drivers for food packaging.

The key drivers for food packaging are printing production and labor, long term savings, materials and working with package designers. Working with package designers as a key driver, the designers need to be interviewed in order to have diligent designers while at the same time secure the best prices. Investing in automated machines will be a huge cost but labor cost will significantly decrease resulting to long term savings.

Companies use printing, production and labor as a key driver by making trade-offs. Another key driver is the material which involves the traditional and the greener package type. Aluminum, glass, paperboard and plastic are examples of traditional materials. As for the greener package its an advancement in innovative and eco-friendly packaging materials that help with sustainable packaging materials.

Design approval for packaging results to acquisition of materials. In the case of a new design, a prototype is created once a design is approved. When the prototype is deemed suitable, other items are then approved for packaging. Issues relating to mass production is considered based on the package. The technology required to efficiently implement the project.

Labor and energy requirements are other factors that need to be looked at. Product labeling is an issues that needs to be considered as defines the product that is all the ingredients used, shelf life, name among others and company details. Labeling is an activity of the packaging process.

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