5 Best Practices For E-commerce Website User Experience

When it comes to the user experience part of website design, this is often overlooked until something goes wrong. It is vital that ecommerce owners understand the full value of user experience (UX) and give it the consideration that it deserves when it comes to planning and developing a website, as this can prevent any future problems from arising. It will also save many brands and businesses time, money and trouble.

Around 52{e5493bb5dd965a3bdbdb880c78b43108594355190ba5a4ddb74635aa894a9aac} of website users that shop online have said that page speed has an effect on their commitment to the online store. In today’s current competitive environment, delivering exceptional user experience should be a priority. Ultimately, all brand and businesses have the goal of fully optimising their user experience to boost their online conversions.

Responsive Design

One of the rules of ecommerce website design is that responsive designs are the first and often most important step when it comes to creating a beautiful platform. A product page should be properly aligned with smart devices to fit any resolution. If a user has to manually zoom in and out of a webpage to look at the prices or to see details of items, such as girls occasion dresses, then this can be a huge drawback.

Ecommerce website should be both desktop, mobile and tablet responsive and ready at all times. Using images and adaptive features will make a website more responsive to the devices which are used to access an ecommerce website. This should be considered a mandatory party of the website development and should be taken more seriously.


Website information and displayed web pages should have a visual and proper hierarchy for users to follow. This will aid the users to be able to find the right information without taking up too much time. This feature also makes product listings more intuitive.

Visual content should be segmented and prioritised so that the website doesn’t appear clumsy. Strategically placing visual content will create a hierarchy for users and will create the right tone of aesthetics for these visitors.

Colour Scheme

The color scheme of e-commerce websites will help to provide the right tone for all users. Not only will the right colors accentuate the company’s logo, but also the products listed on the pages. Websites which are visually appealing will be a huge contributor to the overall look and aesthetics of the website and will increase the customer’s engagement rate.

Accessing Products

Implementing a universal user experience layout and format will give accessibility to all types of customers. For example, providing access which doesn’t rely too heavily on the use of a keyboard is defined as accessibility navigation. The listing design of the page should have interactive elements in order to connect the users at a core level. When it comes to success, knowledge and understanding of the user’s interference and expectations, along with anticipating the product’s looks and materials, is vital as this will reflect in the sales and conversions.

Simple Checkout Steps

Users should not feel hassled when completing an order or signing up for an online account. After deciding what they want to buy, whether it be a girls designer dress or a new pair of trainers, customers should feel perfectly comfortable when checking out and completing their order. Keeping these processes of the website as simple as possible is important for customers to feel hassle-free when making their orders.