What You Can Learn From Beryl Stafford on Growing Your Small Business.
Not every time when the society is against you that things will turn out to be bad. You might need this to realize when your dreams are bigger than those of the people around you. The moment your dreams are realized those who doubted you will be ashamed. Given the growing culture of people who are turning to be vegan, it is a surprise that the world would not welcome an idea for a vegan cereal bar. This kind of behavior might have something to do with people not differentiating vegans and vegetarians. Beryl Stafford went above and beyond to have these baked oat bar become the cereal bar of choice for many vegans. She started the business by selling to the local community. When it comes to your local cafe, this is the point where people are introduced to brands which will go on to break a record in the world. The local restaurants are the starting point for many bakers because they can easily break into the market and they want to make money. This is exactly what Beryl Stafford went through. Being a divorcee, her divorce lawyer told her to seek employment but this was rather rude. She did not listen to that though but chose to start baking which was only for a few hours every week.
When she started, she had to have someone tell her more about the business which is why she choose a local food accelerator and did the baking part-time for a number of years while her clients were the local cafe and she wasn’t even thinking of breaking into the regional market. When a purchasing agent from Whole Foods tasted Beryl’s bars, he was impressed and that is how she ended up getting a contract to have her bars sold at twenty different stores and she had to do this on a full-time basis.However, this did not happen by chance but she had to work on making it happen. She had to hand-deliver the bars to Whole Foods rep store in Southern California. Eventually, she found a distributor which gave way to the larger operation.
When you have a business you have to be willing to work from your way up which at times might mean you have to let your ambition be your slave driver. Even people who are working for you might not be that supportive and at times all the work might fall on you if you want to get it done right and on time. To learn more on how to grow your business through challenges click here.
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